One of the most anticipated events to celebrate Latin music and culture is set to return to NYC beginning on July 8. The ninth annual Latin Alternative Music Conference is a “must play” event for developing and established acts alike. New York’s mayor, Michael Bloomberg looks forward to the flocking of music fans from across the globe to his turf. “As we continue to showcase the talent and rich cultural diversity of Nueva  York, hosting events like the LAMC helps us as we stake our claim as the  Latin media and entertainment capital of the world,” he said.

Among the events planned for LAMC 2008 are free concerts  at Central Park SummerStage and Celebrate Brooklyn Festival, as well as  numerous showcases, industry panels, film screenings and art exhibits for  LAMC registrants. This event will no doubt be a huge affair past conferences have averaged more than 1,250 music industry attendees and 25,000 concert fans each year. This five-day conference providing  networking opportunities with the genre’s leading artists, label  executives, journalists, marketers, managers, retailers and programmers,  is the most extensive to be offered by a music conference to date.

Online registration for LAMC 2008 will begin on March  4th.  For more information on the LAMC please visit www.LatinAlternative.com